MOST — Sport Commercial & Creative Consultancy

The house

Every PE acquisition of a European club manufactures the same urgent mandate on day one: grow commercial revenue from markets the club has never touched. The fund cannot execute that mandate itself. It doesn't know how to walk into a boardroom in Warsaw or Casablanca and close a deal with a local brand.

It runs the other way too. A brand that has outgrown its home market in Bucharest or Belgrade hits the same wall from the opposite side: the fastest way to buy credibility in Western Europe is a partnership with a club whose name already means something there. But that brand doesn't know how a European club's commercial department works, what a fair deal looks like, or who to even call.

That is the vacuum, in both directions. Eighty million people across Central & Eastern Europe who consume Western football daily — and no trusted intermediary who knows both their world and the inside of a European club's commercial department.

We map who the right partner is, and why the partnership would matter in that market — research precise enough that the case sells itself. Where a client wants to go further, we can also make the introduction and see the deal through to signature. Either way, the relationship doesn't usually end with one report: most clients move into ongoing market intelligence as things develop, which is why the work renews.

Not an agency — agencies execute on brief. Not a management consultancy — consultancies stop at the recommendation. A market access & creative strategy consultancy that maps the opportunity, builds the case, and can carry it to signature when that's what's needed.

Services

Research first. Representation earned.

Every engagement starts with a written deliverable. The intermediary role becomes available once that work exists and trust is established — a discipline that protects both sides.

Market Intelligence & Partnership Ideas

The core offer. Sold cold, paid by project, delivered as a written document. No dealmaking, no network promises — only judgment and research.

Market Opportunity BriefWhich brands, clubs, or properties are a fit — and why. Named, not categorised.
Market Entry Strategy ReportHow to enter: positioning, valuation ranges, risks, first steps.
Partnership & Campaign ConceptThe commercial and cultural idea behind a specific partnership — built for the market's own codes.

"Most sponsorships are sold once the shirt already has a shape. This maps the opportunity before that shape exists."

ii.

Ongoing Market Watch

A monthly retainer for clients who want continued market scanning and a steady flow of new ideas — fully decoupled from any intermediary role.

Continuous market scanningNew entrants, shifting budgets, emerging properties — reported monthly.
Idea flowA standing brief: new partnership angles delivered as they appear, not on request.
Strategic counselA sounding board on timing, positioning, and market reads, informed by direct, ongoing experience in the market.

"Offered after one or two briefs. Never the opening ask."

iii.

Introduction & Representation

Optional and earned. Only available to a client who has already commissioned a Service One report. Two deliberate modes — no ambiguity about what is and is not being promised.

Light — Introduction onlyIntroduce the two sides, then step back. Flat referral fee. No ongoing involvement promised or implied.
Heavy — Full representationRepresent one side from approach through signature. Fixed fee for a bounded scope, plus a success fee on close.
Safeguards on both modesDefined number of targets, defined time window, written mandate before any approach. A "no" is a priced-in outcome — never a silent dead end.

"The intermediary role is available. It is not the product."

A note from the founder

Dawid Piotrowski — founder

I watched the same gap for four years. Then I built the bridge.

Born and raised in Brussels. Four years inside adidas and Unisport, managing sport partnerships across Central Europe. I saw the gap, understood both sides of it, and built the bridge.

The same scene kept repeating: a major European club with a Polish international and millions of Polish fans — and no commercial presence in Poland. Across the table, Polish banks and retailers with budget and appetite, thinking about how to get into European football.

Nobody connected them. The global agencies cover the region from London with desk research. The local agencies have never sat inside a club's commercial department. I’ve done both — in both languages. An MSc thesis on fashion’s influence on football gave me a creative register that’s rare among commercial operators.

MOST is the Polish word for bridge. It isn't a metaphor. It's the job.

4 working languages — native French & Polish, C1 English, B2 Spanish

4+ yrs inside adidas & Unisport CEE sport partnerships

1 club per market. Never more — exclusivity is the product.

Method

Trust is built in sequence.

Commission a brief

The first engagement is always a written deliverable — a Market Opportunity Brief, a Market Entry Strategy Report, or a Partnership Concept. Each one stands on its own, with nothing assumed about what comes next. Research first.

2–4 weeks · fixed fee

ii.

Extend into ongoing watch

After one or two projects, clients who want a continuous flow of market intelligence can move to a monthly retainer. Still pure research and judgment — no representation, no obligation to broker anything.

Monthly retainer

iii.

Representation — if warranted

Introduction or full representation is available once the research relationship exists. Scope is always bounded: defined targets, defined time window, written agreement before any approach is made. A "no" from a target is a normal outcome — never a silent dead end.

Flat fee or fixed + success

Where we work

All of Europe.

MOST operates across the European market as a whole — wherever a brief calls for it. The primary focus is Central & Eastern Europe, where the founder has four years of on-the-ground commercial work, native language capability, and an existing network inside clubs, brands, and agencies. The Francophone market — France, Belgium, and North Africa — is the second axis, grounded in the founder's French background and Belgian citizenship.

The geography is not a constraint. It is a depth advantage. Most intermediaries cover Europe from a desk in London. MOST covers the markets it knows from the inside — and declines the ones it does not.

Central & Eastern EuropePrimary — Poland, Czech Republic, Romania, Hungary, Croatia

FrancophoneSecondary — France, Belgium, Morocco, West Africa

Western EuropeAs mandated — where the brief leads

Market notes — published weekly

How we think, in public.

Edition 014 — June 2026

Why no Ligue 1 club has a Polish sponsor — and who moves first

Frankowski has been at Lens for years. PKO BP sponsors a league, not a club. Someone will connect these dots.

Edition 013 — June 2026

What RedBird's playbook means for mid-table commercial teams

PE ownership changes the partnership mandate before it changes anything else. The window this opens in CEE.

Edition 012 — May 2026

The Żywiec question: why Heineken's CEE brands underspend on football

The group sponsors the Champions League. Its Polish flagship sponsors almost nothing. The gap is the brief.

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Commercial intelligence for European sport.